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Consulting & Strategy

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Burçak Desombre reading the label of a bottle she holds in both hands, in front of a restaurant cellar’s bottle wall.

Wine consultancy starts with understanding the business behind the wine: the people you serve, the wines you work with and what you want the programme, brand or market approach to achieve.

My work spans hospitality, wine producers and brands, with experience across wine selection, wine lists and cellars, positioning, communication and market development. I also advise on projects connecting Turkey with international wine markets.

This work is grounded in long-term industry experience, including seven years as an independent wine consultant to Unifree Duty Free, alongside consultancy for restaurants and hospitality businesses and earlier experience working with European producers and importers.

Strategic Wine Expertise

  • Wine Programmes for Hospitality

    • Wine list creation, renewal and refinement, shaped around your concept, clientele, cuisine and commercial objectives.
    • Wine selection and purchasing guidance.
    • Cellar organisation and management.
    • Aligning the wine programme with service standards and team needs.
  • Producers, Estates & Brands

    • Brand education and activation, from masterclasses and tastings to producer dinners and trade or team education.
    • Visitor experience design and tasting-room team training for wineries open to the public.
    • A local read on how your wine and brand are received, and where activation would help most.
  • International Markets & Cross-Market Guidance

    • Guidance for Turkish producers and wine businesses looking towards European and international markets.
    • Market insight and local context for international wine businesses, buyers and trade professionals working with or looking to enter the Turkish market.

Explore related services

The same expertise, shaped around what you need.

Tell Me About Your Project

Whether you’re developing a wine programme, refining a producer’s positioning or approaching a new market, tell me what you’re working on.

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