Wine consultancy starts with understanding the business behind the wine: the people you serve, the wines you work with and what you want the programme, brand or market approach to achieve.
My work spans hospitality, wine producers and brands, with experience across wine selection, wine lists and cellars, positioning, communication and market development. I also advise on projects connecting Turkey with international wine markets.
This work is grounded in long-term industry experience, including seven years as an independent wine consultant to Unifree Duty Free, alongside consultancy for restaurants and hospitality businesses and earlier experience working with European producers and importers.





